Online Marketing & Social Media Packages

We offer a number of specialised Online Marketing and Social Media services to help your business get started today.

REPUTATION MANAGEMENT KIT

Reputation management is a comprehensive, integrated online/offline service that ensures what you do ‘on the ground’ creates buzz* ‘online’.

Research - Initial online research is conducted to ascertain your online presence, identify key influencers in your ‘space’ and, therefore, outline opportunities available to you.

Strategy development - A strategy is developed in-line with the organisation’s broader strategic, sales and communications objectives. Internal procedures and online infrastructure are developed in accordance to the outcomes of the strategy.

Maintenance - When established we actively maintain communications, monitor what is being said about he company and industry, as well interact in key discussions on your behalf and with the backing of professional public relations experience.

*Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch.  In terms of online media, buzz is created and circulated in forum discussions, blogs, online media outlets and social media. 

SOCIAL MEDIA MANAGEMENT (from $350/week)

There’s a big wide web out there, and someone’s got to manage it!

Social media management is an ongoing service that saves you the time required to ensure your social media followers receive regular and relevant information.

The service taps into online conversations to enable interaction on a global basis, but we also research and post information of interest on your behalf.

Social media management allows you to respond immediately to comments involving your company, which, in turn, gives you the power to defuse potentially damaging situations quickly, or maximise valuable CRM and promotional opportunities.

EXECUTIVE BLOG EDITOR (from $200/week)

A company blog is central to gaining traction with all your online communications.  It is your own ‘media’ publication and should be treated as such.

Our executive editor services operate just like all other media publications to ensure stories are sourced, written, scheduled and posted regularly.

Monthly editorial meetings are held with key personnel and all blogs are search engine optimised for impact. Key stories are made available to other blog publications – thus increasing link value to your website and reach.

ONLINE MEDIA ACTIVITY

Online media releases not only provide an opportunity for important company information to go viral, it also provides benefit to your company website through SEO techniques and links for significant third-party website.

Bloggers are the new journalists when it comes to generating online media coverage for a business initiative.  These people own the space they occupy and have loyal followers willing to disperse information broadly.  Blogger engagement forms an important part of online media activities.

Our online media service includes developing, optimising and distributing online media releases, as well as identifying and engaging influential bloggers.  

VIDEO EDITORIAL

Online ‘video’ is a multimedia platform that allows for personalised stories to be told.

Online video, or a scheduled webcast, can access untapped markets and create a platform for viral distribution.

Our video editorial service starts with a professionally recorded interview, where questions are prepared and footage filmed against optimal lighting and backgrounds.

The editing process is conducted by a public relations/journalism professional, and integrates imagery, music and text to ensure a story is both compelling and messages succinct.

Once approved, the video is loaded into YouTube (second largest search engine in the world) and can be embedded into a company website.  If required, it can be released as a scheduled webcast through media release material and/or social media platforms.

VIDEO CONFERENCING

Web conferencing can significantly extend the reach of valuable presentation information, including launches, announcements, seminars and conferences.  With live interactive Q&A sessions, web conferences can take place through live streaming, or be made available well after an event.

Both web conferencing and video presentations are excellent tools to train staff and stakeholders on the company’s environmental policies.

Such tools are also an excellent and efficient means of hosting a closed media conference, albeit part of a media launch, or an issues management procedure.

The latest technology is used to support all web conferencing, video presentation and media conferencing.