WHAT WE DO
SERVICES
Strategy
- Communications and marketing
- Digital marketing
- Content planning
- Media planning
- Community engagement
- Workshop facilitation
Media & Public Relations
- Media relations
- Writing and publications
- Community relations
- Stakeholder relations
- Issues management
- Image and profile consulting
Online communications
- Online and digital marketing
- Social media marketing
- Blog development
- Email and direct marketing
- Customer Relationships Management (CRM)
- Website development
Content development
- Multimedia storytelling
- Bid and tender preparation
- Digital and newsletter content
- Marketing collateral
- Graphic design
- Digital design assets
WHO WE ARE
ABOUT US
Our company was born from a big agency background, where a range of marketing and communications disciplines collaborate together towards common strategic goals. Fast-forward two decades and, while the marketing landscape has changed dramatically, the same rules apply – only less need for large infrastructure costs.
AFAY Communications is a results-driven boutique communications and marketing agency that integrates key marketing and communications activities to deliver measurable outcomes and benefits.
We take an ‘in-house’ approach with our clients and provide them with access to extended skills and expertise.
Founder and lead consultant, Amanda Fay, draws from her twenty years’ experience across a range of sectors and industries, including property, health, tourism, digital and mining, to provide sound advice and direction and, ultimately, desirable business outcomes.
HOW WE WORK
OUR APPROACH
At our core, we believe that every project should start with a sound plan that reduces risk and alleviates wasted resources.
A good strategy effectively saves you time and money, and ensures that every opportunity is addressed and maximised.
We believe message clarity and tone underpins all communications in today’s marketing landscape. We work to a strong messaging framework that ensures all activity remains consistent and effective.
Our strategic process comprises of four key steps:
STEP ONE: PREPARATION
An ‘information harvesting’ exercise looks to explore activities and opportunities and identify priorities for the next 12 months and beyond.
STEP TWO: PLANNING
A ‘high level’ plan addresses a key messaging framework and ‘elevator pitch’, available channels, activities, requirements and priorities.
STEP THREE: IMPLEMENTATION
Drives the execution of the plan with strategic advice and specialist services that might range from social media management to campaign co-ordination.
STEP FOUR: REVIEW
Ensures the marketing and communications plan stays alive with regular attention and success measures that seek to maximise opportunities and ensure the plan remains relevant.
CONTACT
GET IN TOUCH
We want to talk with you:
AFAY Communications consultants and affiliates are often more experienced than you would find in large firms with each practitioner ‘hand-picked’ to suit the job requirements.
We work closely with our clients and ensure all work is completed to rigid timelines and budgets.
Contact us to request a full capabilities document.
m: +61 408 807 870